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LESSON: STEINWAY SUCCESS
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| Steinway Hall, 14th Street. | Steinway & Sons exhibition at the Centennial Exposition, Philadelphia, 1876. |
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Students are invited to explore the similarities and differences in
consumerism between the 19th and 20th-21st
centuries. How were products marketed before the age of TV, radio and computers?
Prizes won at fairs and exhibitions, and advertisements listing personal endorsements,
were two important methods used by manufacturers to promote one product over
another. Exposure to, and education about the product were also important. The
second half of the lesson asks students to think about how and where people
listen to music today. How have inventions and technology played a role in both
topics discussed here? The questions can also lead to a discussion of the
importance of New York City as a great entertainment and cultural
center. |
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| | William Steinway |
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